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Case study

Cali Smile Design: site, SEO and GEO with AKILI to attract international patients

How we rebuilt a cosmetic dentistry practice's website, moved it to a new domain and prepared it for search engines and AI assistants.

Reception wall at Dr. Paola Chicue Taborda's practice, with her logo and the line “muestra tu mejor sonrisa” in white letters on a black wall
Reception at the practice in Cali

Summary

Cali Smile Design is the cosmetic dentistry practice of Dr. Paola Andrea Chicue Taborda in Cali, Colombia, serving local and international patients. Akili rebuilt her website, moved it to a new domain without breaking existing links, and prepared it to be understood by both search engines and AI assistants.

At a glance

Client
Cali Smile Design (Dr. Paola Chicue)
Sector
Cosmetic dentistry
Location
Cali, Colombia
Languages
Spanish and English

The challenge

  • The old site lived at drapaolachicue.com and had to move to the Cali Smile Design brand without breaking links or losing indexed pages.

  • Patients arrive in two languages, so the Spanish and English content had to be equally complete.

  • In healthcare, trust must be verifiable, not just claimed.

What we did

  • A new site built with Astro

    Fast and static, with full Spanish and English content. It covers the home page, the doctor's profile, “Why Cali” and seven treatment pages per language, all linked with hreflang.

  • A migration with 301 redirects

    From drapaolachicue.com to calismiledesign.com, sending every old URL to its equivalent.

  • Structured data (schema.org)

    For the clinic and the doctor: address, location, opening hours, education and videos. It also includes her registration identifier in the Colombian Ministry of Health's REPS registry.

  • A REPS verification block

    Patients see that the doctor is a registered provider with Colombia's Ministry of Health and can check it in one click on the official lookup.

  • Performance and accessibility

    In the October 26, 2026 Lighthouse mobile run, the site scored 95–96 for performance, 97 for accessibility, 100 for best practices and 100 for SEO. We also reviewed the responsive layout across 28 pages at four screen widths.

  • Fast indexing

    Every deploy notifies search engines through IndexNow and publishes the updated sitemap.

  • GEO (generative engine optimization)

    An llms.txt file, FAQs and consistent entity data, so AI assistants describe the clinic accurately.

  • Built with AKILI-SPECS

    Every change to the site has its spec and its verification, so you can trace what was done, why, and how it was checked.

    See the methodology

  • Positioning for international patients

    The English content matches the Spanish, with a “Why Cali” page and treatments explained for people who travel to have them.

  • Google Business Profile

    We audited the clinic's profile, answered the 61 reviews that had gone unanswered (October 2026) and organized its services and descriptions.

  • Mentions and dental tourism directories

    We audited the links pointing to the site with Search Console and drew up a plan to list the clinic in dental tourism directories.

Results

  • The clinic reports more than 30 international patients.

  • The live site scores 100 for SEO and 95–96 for mobile performance in Lighthouse (October 26, 2026).

  • We answered the 61 Google reviews that had gone unanswered.

  • The migration from drapaolachicue.com used 301 redirects, without breaking links.

Visit the site: Cali Smile Design

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